Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Beyond the Canvas: Building a Living Exhibition with WebAR

Explore how WebAR transforms traditional art into an interactive experience, offering a deeper connection between viewers and the artwork beyond the canvas.

More Ways to Build WebAR: Zappar Comes to Wonderland Engine

Zappar has partnered with Wonderland Engine to bring production-proven WebAR tracking and publishing into the editor. Build, test, and deploy mobile WebAR.

Turning Celebration into Participation: HelloU’s Wicked AR Activation

Hull-based HelloU Creative transformed the Top 30 Under 30 Celebration with a Wizard of Oz–inspired AR selfie activation, driving over 300 views and turning live guests into soci

How the Cosanti Foundation Used WebAR to Reimagine Visitor Engagement

Discover how the Cosanti Foundation used Zapworks Designer to turn archival materials into interactive on-site experiences, reshaping how visitors engage with history, architecture, and place.

Why Accessible QR Codes Matter (And What Brands Can Do About It)

Discover how Zappar and Loftware are helping organisations make packaging more inclusive for people who are blind or have low vision.

Moving From Adobe Aero to Zapworks: Your AR Journey Continues

With Adobe Aero shutting down, discover how you can quickly and easily migrate your projects across to either Zapworks Designer or Mattercraft.

How to share your WebAR experiences on social media

Learn how to quickly share your WebAR experiences on social media platforms like Instagram Facebook, TikTok and more...

Life after Spark AR: How creators can thrive with web-based AR, VR & MR

Spark AR's discontinuation opens up new possibilities for creators. Discover how you can leverage web-based AR, VR and MR to continue pushing the boundaries of creativity.