Guide to WebAR

Ebook Hero

Download the ebook today

Your ebook has been sent to your email.

What's inside

Learn more about the benefits and opportunities of WebAR as well as how to execute stand out campaigns through our insights in to the current capabilities and limitations of the technology.

What is WebAR

The WebAR journey

Market Perspectives

Insights on a growing industry

How to deliver WebAR

Ensuring a frictionless journey

Product considerations

Zappar’s learnings for the best UX experience

WebAR showcase

Stand out WebAR examples

Frictionless AR

WebAR allows immersive content to be delivered straight to the user's smartphone without the need to stop and download an app. Scan a QR code or tap on a web link, and start interacting with the virtual world. Removing the need to search for and download an app reduces the number of steps a user has to take between awareness and experience.

Feature Image

Unmatched Reach

Compared to traditional AR campaigns with native apps or social media platforms, for example, WebAR offers unmatched reach and scale. With 3.5 billion smartphone users worldwide, the distribution opportunity alone has been enough to turn brands' heads as they look to free themselves from apps and platforms and imagine more seamless executions across the mobile web.

Feature Image

Thanks to our contributors

Caspar Thykier
Caspar Thykier
Chief Executive Officer Zappar
Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible

Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible

Jeremy Dalton
Jeremy Dalton
Head of VR/AR PwC
Jeremy leads PwC's XR team, helping clients implement virtual reality (VR) and augmented reality (AR) technology. He is also the author of Reality Check: How Immersive Technologies Can Transform Your Business.

Jeremy leads PwC's XR team, helping clients implement virtual reality (VR) and augmented reality (AR) technology. He is also the author of Reality Check: How Immersive Technologies Can Transform Your Business.

Nathaniel Hulley
Nathaniel Hulley
Technical Lead VCCP CX
Nathaniel is an experienced Technical Lead with a demonstrated history of working in the marketing and advertising industry.

Nathaniel is an experienced Technical Lead with a demonstrated history of working in the marketing and advertising industry.

Dan Ferguson
Dan Ferguson
Co-founder / EVP of Digital & XR Strategy Groove Jones
Dan is a marketing and creative executive with 30+ years of experience in digital marketing and strategy space.

Dan is a marketing and creative executive with 30+ years of experience in digital marketing and strategy space.

Frans Tihveräinen
Frans Tihveräinen
CEO /AR Designer flyAR
Frans helps to create and execute AR productions both helping people with their own content or creating it in-house with the help of his talented network of designers.

Frans helps to create and execute AR productions both helping people with their own content or creating it in-house with the help of his talented network of designers.

Alex Dodkin
Alex Dodkin
Founder / Digital Strategy Eggplant Digital
The founder of Eggplant Digital a professional web design and development company located in Beijing, China, Alex loves building engaging and impactful platforms.

The founder of Eggplant Digital a professional web design and development company located in Beijing, China, Alex loves building engaging and impactful platforms.

Eero Salminen
Eero Salminen
Chief Technology Officer flyAR
Self confessed ‘Chief Nerd’ at flyAR Eero works on the technology used create and execute AR productions.

Self confessed ‘Chief Nerd’ at flyAR Eero works on the technology used create and execute AR productions.

Riaan Nel
Riaan Nel
Director Sky Digital SA
Director of Sky Digital a future-thinking agency with 12 years of industry experience, spanning the birth of social media and marketing technology.

Director of Sky Digital a future-thinking agency with 12 years of industry experience, spanning the birth of social media and marketing technology.

Looking for more?