Yorkshire Tea: Yorkshire Tree

July 2019

Yorkshire Tea's first foray into AR came as part of their five-year plan to plant one millions trees across Kenya and the UK - and teamed up with agencies Lucky Generals and Goodstuff to use immersive technology to tell their sustainability story.

Triggered via the Shazam app and showcased in full-page advertisements across major press titles, users were transported on an incredible journey into forests across the UK and Kenya, informing them about the sheer importance of trees and Yorkshire Tea's environmental mission.

The experiences, created with powerful and versatile our ZapWorks Studio toolkit



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