Woolworths “World Explorers”

  • TERRITORY:
    AUSTRALIA
  • CATEGORY:
    RETAIL
  • DATE:
    OCT 2016

Working with our friends at TCC in Sydney and Woolworths Australia we have spread the Zappar magic around the world in the form of an interactive map.

Adventurous Woolworths shoppers can take a tour across the globe through a range of augmented reality experiences. All they have to do is scan the map with the Zappar app.

The interactions range from games (be that throwing tomatoes in Spain or spotting hieroglyphs in Egypt), to fun photos (pose with landmarks including Sydney Harbour Bridge and The Statue of Liberty), lunchbox ideas and fact-filled videos.

This is a great example of augmented reality being used as part of a shopper marketing campaign and is already seeing tens of thousands of zaps each day.

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