The Marketing Store – McDonald’s Happy Meal® Sing 2

Brief:

To deliver an engaging AR experience to surprise and delight customers by adding additional play value to paper HappyMeal toys
 

Delivery method:

Custom WebAR splash screen via QR code
 

The experience: 

Zappar Creative Studio partnered with The Marketing Store to deliver an engaging AR experience for McDonald’s Happy Meals celebrating the release of the movie Sing 2. Designed to be accessed via WebAR to reduce friction, the experience is launched via a QR on pack enabling customers to bring cardboard sets from the movie to life by creating their own ‘grand finale’ scene with a series of interactive props and karaoke.

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