This 360 experience was created for the fans of MTV3’s show ‘Posse’ in Finland. Viewers were given an exclusive code aired during the show that they could scan with the Telia app. This unlocked an AR experience that allowed viewers to walk through-world tracked door and straight into the TV studio where the hosts were waiting to greet them. With 8,000 unique scans and an average dwell time of 2 minutes 38 seconds, this was truly a hit with fans who enjoyed this interactive experience.

CATEGORY
Entertainment

TERRITORY
Finland

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