Ignite2X, Zebra Pen - “Find Zen in your pen”
Objective: To enhance customer engagement online by replicating the effect of ‘try me’ on toys in-store online by bringing Sesame Street characters to life through AR.
Delivery Method: WebAR
Tools used: Zapworks Studio
Tracking Type: Face Filter
Zappar Creative Studio, worked with Just Play, to create an engaging WebAR experience designed to enhance online customer interactions, replicating the in-store 'try me' feature. Users are placed centre stage through a face filter featuring Elmo and children are then encouraged to engage by opening their mouths to make a 'ROAR' sound and shake the scene.