Augmenting the album experience 

These fun AR-enabled posters were the perfect way to showcase the brilliance and magic of The King of Pop’s latest musical release, Scream. 

Once scanned, the experience brought Matt Taylor’s stunning album artwork to life with an electrifying animation to the background track, ‘Leave Me Alone’. 

The posters were included as part of the Vinyl LP and CD release as well as the out of home media campaign placed in major cities across the world to build awareness and engagement around the album launch.



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