This summer, Nestle approached us to add digital value and use AR to activate their Lion king on pack promotion. Delivered via a Zapcode customers were able to scan the pack to access games and puzzles and other exclusive content.
The power of connected packaging was highlighted in this gamified AR experience. This on-pack campaign covering 30+ markets centered on the new Lion King movie, and coincided with its release. Instead of unsustainable plastic toys in the cereal box customers scanned the back of the pack to enjoy three different educational puzzles and mini activities as well as exciting video clips from the upcoming movie.