Estée Lauder - Clinique Virtual Lab AR

June 2023

Brief: To create an AR experience to encourage customer loyalty and engagement through rewards for Clinique's travel retail audiences. 

Delivery method: WebAR

The experience:

Zappar Creative Studio worked with Estée Lauder on this chic AR experience for Clinque Virtual Labs which aimed to entice and reward travel retail audiences. Activated via QR codes on in-store posters, it allowed users to move freely around the travel retail space and avoid causing crowds to gather. By completing the challenges they had a chance to win a gift with purchase.