Crown - Celebration Can

April 2022

Brief:

To communicate Crown’s sustainability message and encourage recycling
 
Delivery method:

Enhanced WebAR Distribution via QR code
 
The experience:

Zappar Creative Studio created an AR experience with leading packaging supplier Crown, to illustrate the great work they have been doing with reducing the weight used in cans and encouraging recycling.  Using a 3D avatar, Crown is able to take its users through all of the information on the benefits of using lightweight materials. Using AR they are able to keep users entertained with a fun recycle can toss game. 
 

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