7-Eleven: Sony Slurpee Shuffle & Selfie

January 2021

To celebrate the release of the PS5 in November 2020, the first new PlayStation® console to launch in seven years, 7-Eleven partnered up with SONY PlayStation® for its P1 2021 Gaming Tentpole. As part of the wider P1 Tentpole campaign, 7-Eleven asked Zappar to create the 7-Eleven - Sony Slurpee Shuffle AR mini-game (which launched in both US and Canada on Jan 6th 2020) PLUS an instore Easter Egg - an exclusive AR experience tracked to custom PS5 cups that users could purchase instore.