One Direction: 1D Day

One Direction treating their fans to a 7 hour live stream

This is a "zappable" experience. Why don't you try it for yourself? ZAP IT NOW

A world first use of augmented reality to serve second-screen content for broadcast (think AR Shazam).

1D Day was a 7-hour live YouTube show hosted by One Direction.

This was the most successful use of AR to date with over 1.5M zaps over the course of a day.

CATEGORY
Events

ZAPPED
OVER 1.5M TIMES

TERRITORY
INTERNATIONAL

Zap this experience!

Zoom in on the target to preview it on screen.
To experience the full AR experience, we recommend printing the target.

Preview On Screen Download & Print