One Direction: 1D Day
A world first use of augmented reality to serve second-screen content for broadcast (think AR Shazam). 1D Day was a 7-hour live YouTube show hosted by One Direction. This was the most successful use of AR to date with over 1.5M zaps over the course of a day. 
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Other zaps you can try
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BROADCASTOne Direction: 1D Day
One Direction treating their fans to a 7 hour live stream -
RETAILAsda Halloween Hunt
Asda team up with Zappar for a spooktacular Halloween hunt -
ONLINEBBC Radio One
This zap was part of Access All Areas month -
PACKAGINGLittleBigPlanet
See LittleBigPlanet PS Vita case come to life with Zappar -
PACKAGINGScooby-Doo at Pauls
Play a game by zapping this yoghurt packaging -
PUBLISHINGSuper Interactive Annuals
Classic children’s annual come to life with interactive mobile content -
EVENTSLittle Mix Salute Tour
Specially designed #ZapparPowered Access All Areas pass from Little Mix -
ONLINEFanta’s Halloween
Fanta’s Halloween campaign gets a dose of the Zappar Magic -
FILM1D This Is Us Posters
Global campaign to bring to life the movie poster with UGC content -
FILMThe Mortal Instruments: City of Bones
Fans could zap the poster to unlock exclusive content from the film -
RETAILChurchill Square
Shoppers zapped posters and flyers to check out the latest looks -
ADVERTISINGCoca-Cola: Share A Coke
An innovative new take on a globally successful campaign -
MARKETINGPlaynation - Park Resorts
This poster is part of a treasure hunt at a Park Resorts holiday park -
PUBLISHINGRogue Magazine
Yes, that is how you're officially meant to eat a Magnum -
GAMESBunny Tennis
We always wanted a rabbit, especially one from Brooklyn... -
DIRECT MAILSport Relief
This Direct Mail zaps sees Olympic hero Sir Chris Hoy strut his stuff -
RETAILLenovo - Kobe Bryant
Zap Kobe Bryant as part of a Lenovo promotion -
PUBLISHINGHachette Children's Group: Rock War!
Augmented paperback version of Rock War by Robert Muchamore -
FILMHappy Feet Two
We love penguins. That’s why we wanted to see the Happy Feet hero get his groove on -
PUBLISHINGThe Adventure Suit: an Interactive Story Book
More incredible magic from the Zappar Labs! -
APPARELMorphCostumes Halloween
Freak out your friends with this gory zap!