A world first use of augmented reality to serve second-screen content for broadcast (think AR Shazam).
1D Day was a 7-hour live YouTube show hosted by One Direction.
This was the most successful use of AR to date with over 1.5M zaps over the course of a day.
OVER 1.5M TIMES
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Zoom in on the target to preview it on screen.
To experience the full AR experience, we recommend printing the target.