Learn how to create connected packaging campaigns
We’ve distilled all our key learnings and insights from delivering and crafting connected packaging campaigns for some of the world’s biggest brands and businesses into one easy-to-digest interactive guide.
Packaging represents one of the brands most undervalued owned media channels but in many cases it is an analogue proposition in an increasingly mobile first world. What really excites us about the concept of connected packaging is that it surrounds us in our everyday lives. It’s on our kitchen tables, on our desks at work, in our kids school bags.
The humble pack is a brand's most vital communications channel but until now it’s been sat there silently. Now, thanks to the ever present smartphone and the power of Zappar’s augmented reality platform, product packaging can be transformed into a multimedia portal that can deliver value to both the consumer and the brand. This guide explores the relationship, and how you can succeed with the power of native and web-based applications.
The guide features:
- The role of WebAR
- How to plan your connected packaging campaign
- AR and the customer journey
- The consumer value proposition
- The 5C’s of success
- The evolution of AR and the always-on strategy
Got an idea for a connected packaging campaign?
Speak to one of our AR experts today about our connected packaging solutions and how you can implement them in your business.