Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Grace Vassallo

In conversation with Product Designer, Steven Spong

It was just really exciting to see a company that is actually looking to put it out there and to democratize it, to put it in the hands of as many people as possible.

Grace Vassallo

In conversation with Head of ZapBox, Simon Taylor

The ZapBox philosophy is to keep trying to push what we've got as far as we can.

Grace Vassallo

Universal AR for Unity SDK with developer Jordan Campbell

Last week we were excited to announce the release of our Universal AR for Unity SDK, offering Unity developers the ability to use Zappar’s leading image, face, and instant world tracking APIs within one of the world’s most popular game engines.

Grace Vassallo

In Conversation with the Creators of Soundwave Revolution

If you like what you've heard and fancy some rhythmic escapism why not download it for yourself and give it a go.

James Wright

Journey of an AR entrepreneur - Q&A with Valentin, Etiketa Interactive

Valentin, CEO of Etiketa Interactive, chats to us about his incredible journey with ZapWorks - starting in animation before starting his very own successful AR agency.

James Wright

How AR is giving visibility to hidden voices - John Morrison & The Verbatim Formula

AR is being leveraged to highlight hidden voices and create a new frontier in interactive storytelling. Using ZapWorks Studio - our complete AR creative toolkit - creators are merging audio testimony and 3D models to create immersive experiences t...

Martin Stahel

Zappar X Packaging Europe - the power of connected packaging

If there was ever further evidence needed of connected packaging hitting the mainstream, it’s our collaboration with Packaging Europe. As the leading voice in the packaging industry, they’ve partnered with us and the AIPIA to pack their latest mag...

James Wright

Welcome Andre! Our new Executive Creative Director

Zappar’s new Executive Creative Director, Andre Assalino, will be leading our award-winning creative consultancy, delivering best-in-class AR campaigns and experiences for businesses and brands all over the world.

James Wright

How AR is transforming learning and helping to keep young people safe online

Educators have been some of the most intrepid users of technology, using AR to inform young people about a wide range of issues and skills both in and out of the classroom. We spoke to talented teacher and creative innovator Kim Maslin about the r...

Dave Mather

Enhancing your graphic design skills with AR

This week, it's all about creativity as we explore Anna's journey from graphic designer to fully fledged AR creative. She's got some fantastic tips for both established and aspiring graphic designers looking to add AR to their repertoire and skill...