Oct 26, 2017

Using video and motion graphics in your augmented reality experiences

Building motion graphics and video content into an augmented reality experience can be a really effective way for agencies and brands to utilise the content and internal resources that they already have. Unlike formats with a higher barrier to entry, such as 3D, businesses can still push the envelope without reinventing their content wheel.

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Aug 17, 2017

Designing AR experiences that add real value

As augmented reality becomes increasingly prevalent in how businesses communicate with their customers, designers are playing a leading role in defining how AR experiences are produced and consumed. To share that perspective with you, I spoke with Anna Broadhurst, Lead Designer at Zappar. We discussed the opportunities of AR design, the benefits and risks, and campaign tips for adding real value to the user's experience.

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Jul 12, 2017

What the potential of augmented reality means for 3D artists

With 100 million consumers shopping in AR & VR by 2020, AR jobs provide exciting possibilities for recent 3D graduates and working 3D artists alike. To offer a first-hand perspective, I sat down with recent graduate, and current 3D artist at Zappar, Joe Coggins to discuss finding the perfect job in AR and learning new skills.

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Jun 22, 2017

Q&A: Being an Augmented Reality Entrepreneur

"Augmented Reality is so versatile and can be used for so many completely different things like marketing, education, art or just plain funny things like my business card with me in 3D. It offers chocolate for my wild imagination."

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