Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Caspar Thykier

The business of Happiness: Launching The Adventure Suit at Westfield London

Sounds a bit cold doesn’t it? That happiness should have a commercial value or a smile cost anything (which it doesn’t in case you’re wondering). But if there’s one thing we’ve taken away from our pop-up shop to launch our brand new Adventure Suit...

Caspar Thykier

When it comes to AR, content is king

A quick look back at an eventful week in AR and a look forward to the launch of Zappar Studio at Augmented World Expo and the future of content creation.

Max Dawes

Guest blog: Creating an entirely new world with augmented reality.

This week’s blog is a guest post from our friends at Augmented World Expo. It introduces the opportunities AR offers the world but highlights the need for tools to make this a reality by empowering the content creating communities.

Max Dawes

Zappar on The Tonight Show Staring Jimmy Fallon

Hollywood legend Carl Reiner demos his new Zappar Powered book on hit US TV show.

To Russia with Zaps

A whirlwind trip to deliver the keynote at the AR Conference in Moscow.

October Zap of the Month

Remember X Factor finalist Luke Friend? He's about to release with debut single and is on tour this month with The Vamps.

Magic Leap

Google et al go large on Augmented Reality (or what we’re now calling Cinematic Reality apparently) with $542 million investment in Magic Leap.

App-tivated products and integrated play with zapcodes

Gone are the days when playtime consisted of a bat and ball or doll and make believe. We've gone truly digital with children as young as two years old finding the interface on an iPhone easier to navigate then a flip-flap book. Indeed the thought ...

Life through a lens

Part of the issue facing mass adoption of augmented reality ("AR") is that to most people it feels like a technology solution searching for a problem. That's not surprising really as much of the discourse from the industry itself has been about th...

The Joy of Zappar

Brand Republic's Expert Report on the Joy of Tech in association with 2CV has just come out. Its main thesis is how the consumer relationship with technology is moving beyond the rational and into the emotional.