In part 1 of how to create successful AR campaigns, we touched on the three most important ingredients (the three C’s for success) for your campaign and content experience. Equally, there are three additional C’s you need to think about strategicall…
With the growth of smartphones, fans now want (and expect) immersive experiences both at home and in the stadium and it’s time for sports brands to deliver with AR. Discover some of the best ways sports teams can leverage AR for the 18/19 sports sea…
Discover how augmented reality affects the brain. Heather Andrew, CEO of Neuro-Insight shares some of the key neurological insights from the UK’s first ever study into the effects of AR on the brain.
