How to create successful AR campaigns
Discover the five key ingredients to ensure your AR campaigns deliver the best results, every time.
Welcome to the Zappar blog archive
Connected Packaging: Your best performing owned media channel
Download our new mini-guide in collaboration with Experience is Everything and System1 and discover just how effective AR packaging campaigns really are.
How to utilise AR this Veganuary
How AR has been and can be used as a valuable tool to promote Vegan campaigns now and in the future.
From WebAR to wearables: The AR moments of 2019 and what’s in store for 2020
It’s our favourite time of the year here at Zappar — thinking about what the next year will bring to the augmented reality space. 2020 is already promising to be one of the most interesting years for AR yet, for both consumers and creators, and it i…
Journey of an AR entrepreneur - Q&A with Valentin, Etiketa Interactive
Valentin, CEO of Etiketa Interactive, chats to us about his incredible journey with Zapworks - starting in animation before starting his very own successful AR agency.
AR for sustainability and transparency
Brands are leveraging AR to share their sustainability stories at a time where transparency and a commitment to positive social and environmental causes is more important than ever to consumers.
7 ways AR can grow your business
There's never been a better time for brands and business to leverage AR to drive growth, increase sales and engage customers.
An award-winning trip to AWE 2019
We look back over an incredible AWE 2019 experience, featuring a ‘Best Campaign’ Auggie Award win for our ‘Always On’ collaboration with 7-Eleven, participation on multiple expert panels and showing the immersive tech community the latest Zapworks a…
Packaging Innovations 2019 - five things to expect from our panel
Augmented reality has the power to transform product packaging into a digital channel for incredible interactive content. We are discussing this further at our panel at Packaging Innovations 2019, but if you can’t attend, here’s the key things you n…
The best AR experiences of 2018
We reveal the best augmented reality experiences of 2018. This has been an incredible, transformative year for both the AR sector and Zappar as a business. As the medium evolves in terms of the scale and quality of experiences, so too has the creati…
The future of AR: our 2019 trend predictions
Our expert predictions for the future of augmented reality in 2019. Last year we made a number of predictions about what could happen in the AR space during 2018 and as we wrap up the year, it’s time to take a look back and see which predictions did…
How to make your next event unforgettable with AR
Creating incredible AR events experiences