Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Zappar 4.0

We're excited to announce the release of the latest evolution in the Zappar app - Zappar 4.0! In addition to a fantastic new look we've packed it full of improvements across all aspects of the Zappar technology and experience.

Zappar and Pedigree Books create first-ever Augmented Reality Annuals

In a first for the Annuals sector, Pedigree Books has collaborated with Zappar to produce a range of AR titles. The books are being sold as Super Interactive Annuals 2014 and will be available from Thursday 1st August from Asda, WH Smith, Tesco an...

Licensing Expo II (well, second for us – it was actually the 30th one!)

We like to think that Licensing Expo 2013 was bigger and better for Zappar. Our booth was certainly bigger, upgrading from the size of a telephone booth last year to the floor space of an average New York studio apartment this year.

The Award Winning Zappar App™

Or is that a bit of a mouthful? Maybe we'll just stick with Zappar for now.It was lovely to be invited to talk at the 2013 Augmented Reality Summit in London.

Zapcodes and other musings from All Things D

It was the second time of asking (thank you hurricane Sandy) but then not even a freak force of nature can hold the Digerati back as they descended on New York last week. The great and the good came to offer the latest thinking on the wonderful wo...

Zappar and Asda bring to life the classic easter egg hunt

Zappar, the leaders in Augmented Reality (AR)-enabled products and entertainment experiences, has teamed up with Asda supermarket for the UK’s first-ever augmented reality enabled Easter Egg Hunt. Asda shoppers will be delighted to set off o...

Hey Big Fish

South by South West Interactive is upon us again (has it really been a year already?!).

Zappar and Milkshake bring Moshi Monsters™ Light Buddies to life with exclusive interactive features!

Zappar, the leaders in AR-enabled products have teamed up withMilkshake and Mind Candy, the entertainment company behind kids hit Moshi Monsters™. Fans will be able to get their hands on Light Buddies – a ...

The secret life of things and a new Generation Z – postcards from CES, Las Vegas

What better time to go to Las Vegas than the week after Christmas for a proper detox?! And so the annual consumer electronics jamboree rolled into town with a slightly different flavour as Microsoft took a break and Qualcomm took over with the Key...

Introducing Bunny Mail: the first augmented reality messaging system

Zappar is introducing a new augmented reality messaging system. With the free, downloadable Zappar app, you can now send a three-dimensional, animated Bunny Mail to friends and family. You will also be able to take a ...