"Augmented Reality is so versatile and can be used for so many completely different things like marketing, education, art or just plain funny things like my business card with me in 3D. It offers chocolate for my wild imagination."
With the final guest list prepped and ready, the AR party is finally happening! Over the past 12 months, we’ve had some major AR unveilings from Snapchat, Instagram, Shazam, Facebook, Google, and now Apple’s ARKit is rounding out the partygoers.
What an exciting past week it’s been! Not only did ZapBox sell out in its first 2 hours of being publicly available, but ZapWorks has won its first major award for ‘Best Authoring or Publishing Tool at AWE 2017’.
With the 8th annual Augmented World Expo kicking off today, we thought we’d give you a quick run-down of what you can expect from the Zappar team at the show, from keynote talks, to the global launch of ZapBox.
Discover how AR can be used to enhance storytelling for children, as well as the long-term benefits of AR for the publishing industry, in our Q&A with the co-creator of ‘The Boy with His Head Stuck in a Book’, Anna Broadhurst.
"AR is a medium, much like YouTube is for video. If you watch a few bad YouTube videos, that doesn’t mean that all video content is bad, it means the content creator did not do a great job. The same principle applies to AR"
Zappar’s been operating for over six years now, which seems like a fairly short time in many business circles. But in AR years – much like dog years – that’s a significant length of time. The pace of change in the AR space is increasing rapidly as t…
Last weekend, I had the opportunity to join our wonderful long term cardboard partner MR. CARDBOARD at their booth at VRLA 2017 in Los Angeles. We had been looking forward to showing off ZapBox to the AR/VR community for quite some time and hoped to…
“As a 3D animator I’m drawn to AR because viewers can interact with my content by clicking on it - and I can publish new content in minutes.”
We spoke with Kaan Aydogmus, founder of Magnetic London, a full-service creative agency based in London. Formed in 2011, Aydogmus and Magnetic London have worked with clients such as WWF, eHarmony and Berlitz, delivering an array of unique digital a…