Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

To Zap or not to Zap, that is the question.

So here’s the thing. The world doesn’t need AR. There, I said it.

One Day, One Direction, well over One million Zaps and a new milestone for the AR history books

Let’s be honest it was a pretty ambitious and audacious plan all round from Sony Music; a 7 hour live broadcast hosted by the boys from One Direction and special celebrity guests live from Google Studios in LA. If that wasn’t enough there were Goo...

Asda Stores Turn into a Big Shop of Horrors with the Help of Zappar

Zappar, the leader in Augmented Reality (AR) enabled products and entertainment experiences, has teamed up with Asda to transform Asda stores into a Big Shop of Horrors. Asda shoppers will be greeted by Sir Spook and his colleagues, as they are gu...

Celebrating 150 Zappar Powered Tees with five new Marvel designs

So that's the 150 Zappar Powered T-Shirts mark crossed with the launch of the latest range of 5 Marvel designs available in Target in the US (oh, and did we mention sales of over 2.5 million?)

Zappar 4.0

We're excited to announce the release of the latest evolution in the Zappar app - Zappar 4.0! In addition to a fantastic new look we've packed it full of improvements across all aspects of the Zappar technology and experience.

Zappar and Pedigree Books create first-ever Augmented Reality Annuals

In a first for the Annuals sector, Pedigree Books has collaborated with Zappar to produce a range of AR titles. The books are being sold as Super Interactive Annuals 2014 and will be available from Thursday 1st August from Asda, WH Smith, Tesco an...

Licensing Expo II (well, second for us – it was actually the 30th one!)

We like to think that Licensing Expo 2013 was bigger and better for Zappar. Our booth was certainly bigger, upgrading from the size of a telephone booth last year to the floor space of an average New York studio apartment this year.

The Award Winning Zappar App™

Or is that a bit of a mouthful? Maybe we'll just stick with Zappar for now.It was lovely to be invited to talk at the 2013 Augmented Reality Summit in London.

Zapcodes and other musings from All Things D

It was the second time of asking (thank you hurricane Sandy) but then not even a freak force of nature can hold the Digerati back as they descended on New York last week. The great and the good came to offer the latest thinking on the wonderful wo...

Zappar and Asda bring to life the classic easter egg hunt

Zappar, the leaders in Augmented Reality (AR)-enabled products and entertainment experiences, has teamed up with Asda supermarket for the UK’s first-ever augmented reality enabled Easter Egg Hunt. Asda shoppers will be delighted to set off o...