Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Max Dawes

Zappy birthday: Moonpig cards brought to life by Zappar technology

This blog shines a spotlight on one of our partnerships that is a classic coming together of old and new. The humble greetings card elevated to new heights with a bit of Zappar magic to create a new value-proposition for consumers.

Max Dawes

Zappar hotseat: Anna Broadhurst

In our latest sneak-peak into the magical land of Zappar HQ, we’re speaking to Lead Designer, Anna Broadhurst.

Caspar Thykier

Event Tech 2015: Augmented Reality and the events experience evolution

What becomes apparent over time about augmented reality is that you can explain it in a hundred different ways, create countless video demos and come up with any number of pithy sound bites as to what it is but nothing beats actually showing it to...

Dr. Simon Taylor

Magic Leap Demo Video - A Technical Analysis

Magic Leap posted their first video “shot directly through Magic Leap technology” earlier this week. Dr. Simon Taylor, Zappar’s Research Director, takes a detailed look at what the video reveals about Magic Leap’s hardware.

Steven Spong

Our latest team member on how Zappar can add value to corporate events

It seems as if the Zappar family has been growing every week of late. Steven, our newest recruit, is focussing his efforts on unlocking the potential of zapcodes within the conferences and events space. This blog is an intro to him and this exciti...

Max Dawes

Words dance off the page with Zappar

Once upon a time, children and adolescents would dream about their favourite fairy-tale stories, simply using their imagination to bring them to life...

Max Dawes

Zappar hotseat: Lucas Perez

In our latest peak behind the scenes at Zappar HQ we’re speaking to Creative Director Lucas Perez...

Caspar Thykier

The business of Happiness: Launching The Adventure Suit at Westfield London

Sounds a bit cold doesn’t it? That happiness should have a commercial value or a smile cost anything (which it doesn’t in case you’re wondering). But if there’s one thing we’ve taken away from our pop-up shop to launch our brand new Adventure Suit...

Max Dawes

Something borrowed, something blue… enhance tradition with something new…

This guest blog looks at an exciting new product innovation in the world of weddings (it is the season after all!). Mark-Anthony is the Founder of Interactive Wedding Invitations who use our Zapcode Creator tool to bring the classic invite into th...

Caspar Thykier

When it comes to AR, content is king

A quick look back at an eventful week in AR and a look forward to the launch of Zappar Studio at Augmented World Expo and the future of content creation.