Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Max Dawes

Zappar hotseat: Lucas Perez

In our latest peak behind the scenes at Zappar HQ we’re speaking to Creative Director Lucas Perez...

Caspar Thykier

The business of Happiness: Launching The Adventure Suit at Westfield London

Sounds a bit cold doesn’t it? That happiness should have a commercial value or a smile cost anything (which it doesn’t in case you’re wondering). But if there’s one thing we’ve taken away from our pop-up shop to launch our brand new Adventure Suit...

Max Dawes

Something borrowed, something blue… enhance tradition with something new…

This guest blog looks at an exciting new product innovation in the world of weddings (it is the season after all!). Mark-Anthony is the Founder of Interactive Wedding Invitations who use our Zapcode Creator tool to bring the classic invite into th...

Caspar Thykier

When it comes to AR, content is king

A quick look back at an eventful week in AR and a look forward to the launch of Zappar Studio at Augmented World Expo and the future of content creation.

Max Dawes

Guest blog: Creating an entirely new world with augmented reality.

This week’s blog is a guest post from our friends at Augmented World Expo. It introduces the opportunities AR offers the world but highlights the need for tools to make this a reality by empowering the content creating communities.

Caspar Thykier

The story behind the story: The crazy tale of how the Secret Treasure of Takha Paka came about

The great thing about working at Zappar is no two days are the same and you never know what’s going to turn up in our contact@zappar.com inbox from around the world.

Max Dawes

Augmented reality: another string to the architects bow

Imagine being able to able to explore London's newest skyscraper in the palm of your hand, before its foundations have even been laid. Or to virtually explore the kitchen of your new home before you've bought it.

Max Dawes

Three ways we’ve learnt augmented reality can work for publishers

The Zappar team has spent this week at the London Book Fair – one of the largest publishing industry get-togethers in the world – talking to publishers and authors about how augmented reality and publishing can work together.

Dr. Simon Taylor

Introducing Zappar Cardboard at the Wearable Technology Show 2015

At the Wearable Technology Show in London last week, Dr. Simon Taylor (co-founder and Research Director at Zappar) presented a talk with his personal take on the requirements for AR wearables for consumers. Simon also showed a live demo of some re...

Jeremy Yates

Unwrapping packaging with augmented reality

Zappar Sales Manager, Jeremy Yates, pens his first blog on the use of augmented reality on packaging and the opportunity it offers to a whole host a industries.