Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Connell Gauld

Studio 6 update - world tracking is here

Our latest ZapWorks Studio 6 update brings an unprecedented set of new features to create the complete AR creative toolkit. Building on the implementation of face tracking and Sketchfab integration, this build brings powerful world tracking with A...

James Wright

Welcome Andre! Our new Executive Creative Director

Zappar’s new Executive Creative Director, Andre Assalino, will be leading our award-winning creative consultancy, delivering best-in-class AR campaigns and experiences for businesses and brands all over the world.

Chris Holton

Which 3D tool should I use for AR?

The 3D team at Zappar have put together this handy post to help guide you into choosing the right tool for your objectives. We are going to evaluate what we believe are the most common tools, and look at several important considerations such as pr...

James Wright

How AR is transforming learning and helping to keep young people safe online

Educators have been some of the most intrepid users of technology, using AR to inform young people about a wide range of issues and skills both in and out of the classroom. We spoke to talented teacher and creative innovator Kim Maslin about the r...

Dave Mather

Enhancing your graphic design skills with AR

This week, it's all about creativity as we explore Anna's journey from graphic designer to fully fledged AR creative. She's got some fantastic tips for both established and aspiring graphic designers looking to add AR to their repertoire and skill...

James Wright

Five talking points from the Zappar March Meetup

All the insights from our latest event, the Zappar March Meetup. Features updates on new and upcoming ZapWorks Studio 6 features, ZapBox 2.0 and insights from our AR expert panel.

Lucas Perez

Where to source assets for your next AR project

The foundation of any great AR experience is high quality assets. Our latest blog shows you how to source assets for AR experiences - from 3D models and 2D imagery to fonts, audio, buttons and icons.

Dave Mather

How to optimize AR for better UX

Our latest blog explores how AR creatives can optimize their experiences to work effectively for a wide audience - taking into account a diverse range of devices and audience contexts.

Martin Stahel

Packaging Innovations 2019 - five things to expect from our panel

Augmented reality has the power to transform product packaging into a digital channel for incredible interactive content. We are discussing this further at our panel at Packaging Innovations 2019, but if you can’t attend, here’s the key things you...

Caspar Thykier

Zappar celebrated as part of Fast Company's 'World's Most Innovative Companies' awards

Zappar has been awarded a place in this year’s prestigious Fast Company World’s Most Innovative Companies list and is featured in the top ten for the VR/AR sector.