Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Mattercraft x MultiSet: Expanding Enterprise-Grade Visual Positioning for the Web

Discover how to create enterprise-ready location-based experiences with Mattercraft's new MultiSet integration.

How the Cosanti Foundation Used WebAR to Reimagine Visitor Engagement

Discover how the Cosanti Foundation used Zapworks Designer to turn archival materials into interactive on-site experiences, reshaping how visitors engage with history, architecture, and place.

Why Accessible QR Codes Matter (And What Brands Can Do About It)

Discover how Zappar and Loftware are helping organisations make packaging more inclusive for people who are blind or have low vision.

Moving From Adobe Aero to Zapworks: Your AR Journey Continues

With Adobe Aero shutting down, discover how you can quickly and easily migrate your projects across to either Zapworks Designer or Mattercraft.

Save Hours with these 5 Mattercraft AI Use Cases

Explore five of the best uses for Mattercraft’s new AI Assistant to get you from prototype to production-ready quicker than ever.

Zappar Remains an Independent Company

Despite reports, Zappar has not been acquired by Infinite Reality. We’re setting the record straight. Zappar remains a fully independent company.

Zappar and Auki Launch Assisted Navigation Solution

Zappar and Auki Labs launch inclusive, app-free indoor navigation using AQR and Posemesh for more accessible spaces.

Mattercraft AI: Supercharging The Art Of Immersive 3D Content For The Web

Mattercraft AI is your brand-new creative partner for building immersive 3D content for the web, faster and smarter.

Tutorial: How to Create a Location-Based WebAR Garden with Mattercraft and Immersal

Learn how to create a location-based WebAR experience using Mattercraft and Immersal. Scan, anchor, and bring digital scenes to life with ease.

Turning Tattoos into Instruments: Creating an Interactive AR Tattoo

Discover how Alayna Hughes created an interactive musical AR tattoo, blending art, sound & tech for MIT Reality Hack in Designer.

Accessible QRs Win Big at PAC Global Awards – A Victory for Inclusive Packaging

Accessible QR Codes (AQRs) shone at the PAC Global Awards 2025, with Unilever, Bayer, and Diageo winning big for inclusive packaging innovation.