

Make your brand more accessible for everyone
Join companies like Unilever, Bayer and Nestlé in making your product packaging more inclusive, accessible and future-proof.
Get in touchWhy smart brands are making the switch
Forward-thinking brands are embracing Accessible QR (AQR) codes not just to meet accessibility goals, but to drive trust, loyalty, and growth. AQRs offer a simple, scalable way to make your products more inclusive, while unlocking new value, future-proofing your packaging, and connecting with a powerful, often overlooked market.
Tap into a highly loyal, underserved cohort
Sight loss affects over 315 million people globally across the full range of society. This cohort’s spending power, known as the ‘Purple Pound’, represents a significant opportunity for brands to drive loyalty and product adoption.
Lead with purpose, win with trust
Show your brand’s commitment to inclusion and social responsibility while building stronger trust with consumers who care about values, not just products.
Future-roof your packaging
AQRs are GS1 approved and align with their Sunrise 2027 shift to 2D barcodes, helping you stay ahead of global standards while enhancing the consumer experience today.
Stand out in a crowded market
In a sea of sameness, accessibility is a powerful differentiator. Be the brand that’s not just seen—but felt—by everyone.
Unlock dual-purpose value
One code does it all: accessible product information for those who need it, rich brand experiences for those who want more. No extra space, no extra cost.
Simple to scale, easy to implement
No redesigns, no disruption. AQRs fit into existing workflows, making them a low-lift, high-impact upgrade across individual SKUs or entire product lines.

Meet the brands already adopting Accessible QR codes
Accessible QR codes are already on over 5 billion product items globally. Meet some of the brands leading the way in a more accessible future for everyone.
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Powerful tools & support to scale AQRs with ease
Zapvision gives you more than just an Accessible QR code we provide the tools, guidance, and trusted app ecosystem to make accessible products seamless at every stage. From managing product data in our intuitive CMS to reaching users through the apps they rely on, we make it simple to do accessibility right.

Seamless AQR Management with the Zapvision CMS
Easily create, update, and manage Accessible QR codes through the Zapvision CMS. Assign product details, support multiple languages, and publish changes instantly all in one place. Designed for simplicity and control, so your team can scale accessibility with ease.
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Here to help you launch AQRs the right way, from day one
Every brand’s needs are different, that’s why we offer tailored onboarding to guide you through every step. From code placement advice to CMS training, our team works closely with you to ensure a smooth, confident rollout.
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Plug into a network of trusted accessibility apps
When you adopt AQRs, you're not just adding a code, your products become accessible through the leading apps trusted by the blind and low vision community, including Be My Eyes, Microsoft Seeing AI, and Envision.
Find out moreGet started with AQRs in three simple steps
Making your product packaging more accessible has never been easier. With just a few quick steps, you can add Accessible QR codes to your packaging and start delivering inclusive experiences for all your customers, without disrupting your design or workflows. Here's how it works:

Provide Product Details & Get Your AQRs
Input key product information (SKU, GTIN, brand, market, URL) into the Zapvision Content Management System.

Collaborate on Artwork & Placement
Add the AQR to your packaging with guidance from us on size, placement, and verification.

Input Product Info in Zapvision CMS
Use the CMS to add structured product information, including multiple languages and detailed descriptions.