Close-up view of a box of Persil 3-in-1 Bio Capsules on a white counter with beige tiles in the background. The packaging highlights features like “Outstanding Stain Removal,” “Even in Cold Washes,” and “Plastic-Free Box.”

Make your brand more accessible for everyone

Join companies like Unilever, Bayer and Nestlé in making your product packaging more inclusive, accessible and future-proof.

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Why smart brands are making the switch

Forward-thinking brands are embracing Accessible QR (AQR) codes not just to meet accessibility goals, but to drive trust, loyalty, and growth. AQRs offer a simple, scalable way to make your products more inclusive, while unlocking new value, future-proofing your packaging, and connecting with a powerful, often overlooked market.

Tap into a highly loyal, underserved cohort

Sight loss affects over 315 million people globally across the full range of society. This cohort’s spending power, known as the ‘Purple Pound’, represents a significant opportunity for brands to drive loyalty and product adoption.

Lead with purpose, win with trust

Show your brand’s commitment to inclusion and social responsibility while building stronger trust with consumers who care about values, not just products.

Future-roof your packaging

AQRs are GS1 approved and align with their Sunrise 2027 shift to 2D barcodes, helping you stay ahead of global standards while enhancing the consumer experience today.

Stand out in a crowded market

In a sea of sameness, accessibility is a powerful differentiator. Be the brand that’s not just seen—but felt—by everyone.

Unlock dual-purpose value

One code does it all: accessible product information for those who need it, rich brand experiences for those who want more. No extra space, no extra cost.

Simple to scale, easy to implement

No redesigns, no disruption. AQRs fit into existing workflows, making them a low-lift, high-impact upgrade across individual SKUs or entire product lines.

Mike Knowland
"The inclusion of the enhanced QR codes on our Berocca Gummies aims to empower more people to find it easier to self-care – a vital societal sustainability pillar of ours. This builds on the work we carried out to add the AQR code onto our Canescool Soothing Cream Gel product packaging and we are committed to achieving this for other products in our portfolio as well.”
Mike Knowland
GM and Cluster Lead for Northern Europe & UKI, Bayer

Meet the brands already adopting Accessible QR codes

Accessible QR codes are already on over 5 billion product items globally. Meet some of the brands leading the way in a more accessible future for everyone.

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Powerful tools & support to scale AQRs with ease

Zapvision gives you more than just an Accessible QR code we provide the tools, guidance, and trusted app ecosystem to make accessible products seamless at every stage. From managing product data in our intuitive CMS to reaching users through the apps they rely on, we make it simple to do accessibility right.

Screenshot of the Zapworks product information editor showing details for “Persil Biological Liquid Detergent 24 washes.” The screen displays editable fields like quantity, weight, manufacturer, allergens, and more, along with metadata such as expected market release date and creator info.

Seamless AQR Management with the Zapvision CMS

Easily create, update, and manage Accessible QR codes through the Zapvision CMS. Assign product details, support multiple languages, and publish changes instantly all in one place. Designed for simplicity and control, so your team can scale accessibility with ease.

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Close-up of a person using a laptop at a wooden table, viewing the Zapworks dashboard with a product setup interface for a “Zapvision Demo.” The screen includes QR code setup, identifier fields, and an area to input product information for display in the Zapvision app

Here to help you launch AQRs the right way, from day one

Every brand’s needs are different, that’s why we offer tailored onboarding to guide you through every step. From code placement advice to CMS training, our team works closely with you to ensure a smooth, confident rollout.

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Three tilted smartphones floating against a black background, each showing the splash screen of a visual accessibility app: “Be My Eyes” on a blue background, “Envision” on black, and “Seeing AI” on a gradient teal background

Plug into a network of trusted accessibility apps

When you adopt AQRs, you're not just adding a code, your products become accessible through the leading apps trusted by the blind and low vision community, including Be My Eyes, Microsoft Seeing AI, and Envision.

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Get started with AQRs in three simple steps

Making your product packaging more accessible has never been easier. With just a few quick steps, you can add Accessible QR codes to your packaging and start delivering inclusive experiences for all your customers, without disrupting your design or workflows. Here's how it works:

Provide Product Details & Get Your AQRs

Input key product information (SKU, GTIN, brand, market, URL) into the Zapvision Content Management System.

Collaborate on Artwork & Placement

Add the AQR to your packaging with guidance from us on size, placement, and verification.

Input Product Info in Zapvision CMS

Use the CMS to add structured product information, including multiple languages and detailed descriptions.

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