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From Labs to Living Rooms: The role of XR in Pharmaceuticals

From Labs to Living Rooms: The role of XR in Pharmaceuticals

16:00 - 16:55 BST | 11th Oct

Join a panel of experts to discuss one of the biggest growing use cases for XR, the pharmaceutical industry. Discover how XR is being used to drive more personalised patient treatment, cost-effective marketing for new medicines, and better training and education for healthcare professionals.

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Speakers

Tom DeFraine

Tom DeFraine

Head of Customer Experience, Zappar

Tom works with our Enterprise partners to optimise their use of the Zapworks platform and enable them to see success faster by sharing best practice.

Tom works with our Enterprise partners to optimise their use of the Zapworks platform and enable them to see success faster by sharing best practice.

Paola Fiorio

Paola Fiorio

Senior Content Manager, Viewtoo

Paola Fiorio joined Viewtoo, an augmented reality creative studio based in Milan, during its early stages. Founded in 2015, Viewtoo focuses on delivering tailored XR campaigns for well-known global brands like Campari, Angelini Pharma, Carrefour, Mediamarket, and others. As a content manager and XR enthusiast, Paola's expertise lies in helping brands unlock their full potential through the use of immersive storytelling techniques.

Paola Fiorio joined Viewtoo, an augmented reality creative studio based in Milan, during its early stages. Founded in 2015, Viewtoo focuses on delivering tailored XR campaigns for well-known global brands like Campari, Angelini Pharma, Carrefour, Mediamarket, and others. As a content manager and XR enthusiast, Paola's expertise lies in helping brands unlock their full potential through the use of immersive storytelling techniques.

Andrew Hansen

Andrew Hansen

VP, Director of Immersive Technology, Wunderman Thompson Health

With over 16 years of experience as a 3D Generalist and Visual Effects Artist, Andrew leads a multidisciplinary agency team comprised of designers, developers, and storytellers. Together, they craft transformative, immersive experiences for some of the world's most prominent consumer brands.

With over 16 years of experience as a 3D Generalist and Visual Effects Artist, Andrew leads a multidisciplinary agency team comprised of designers, developers, and storytellers. Together, they craft transformative, immersive experiences for some of the world's most prominent consumer brands.

Michal Kendereski

Michal Kendereski

Technical Director, Langland

In the dynamic intersection of digital, healthcare, and immersive technologies, Michal stands out as a digital/technology leader with over two decades of experience. As the Technology Director of Langland, a Publicis Health agency, Michal's role is defined by an unwavering commitment to digital excellence, enhancing patient-centric experiences through an innovative digital delivery and approach to immersive technology solutions.

In the dynamic intersection of digital, healthcare, and immersive technologies, Michal stands out as a digital/technology leader with over two decades of experience. As the Technology Director of Langland, a Publicis Health agency, Michal's role is defined by an unwavering commitment to digital excellence, enhancing patient-centric experiences through an innovative digital delivery and approach to immersive technology solutions.