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Activating AR in the Chinese market

16:25 - 17:15 GMT | 09th Nov

When it comes to creating effective AR campaigns, it is vital to understand the different markets you are targeting, especially places with very unique digital ecosystems, like China.

In this session we will be joined by our partners Sunrise International in unpacking some of the main factors that need to be considered when creating and deploying AR for the Chinese market, including the mobile landscape, some important dos and don'ts, and the wonderful world of WeChat.

Speakers

Caspar Thykier

Caspar Thykier

CEO, Zappar

Caspar Thykier is the Co-Founder and CEO of Zappar, the world’s leading computer vision company, specialising in AR, MR and WebAR technologies. Caspar and the Zappar team have been vanguards in the XR industry for over 12 years, pioneering the tools, technology and hardware used by brands, businesses and XR creators across the world. Prior to founding Zappar, Caspar spent 15 years as a board director and managing director of major advertising agencies.

Caspar Thykier is the Co-Founder and CEO of Zappar, the world’s leading computer vision company, specialising in AR, MR and WebAR technologies. Caspar and the Zappar team have been vanguards in the XR industry for over 12 years, pioneering the tools, technology and hardware used by brands, businesses and XR creators across the world. Prior to founding Zappar, Caspar spent 15 years as a board director and managing director of major advertising agencies.

Connell Gauld

Connell Gauld

CTO, Zappar

Connell leads the platform team, overseeing many of the technical aspects of the business including app development, server infrastructure, statistics and analytics collection and analysis, and in-house and consumer tooling.

Connell leads the platform team, overseeing many of the technical aspects of the business including app development, server infrastructure, statistics and analytics collection and analysis, and in-house and consumer tooling.

Gavin Newton-Tanzer

Gavin Newton-Tanzer

Co-Founder and President, Sunrise International

Gavin is co-founder and president of Sunrise International (www.sunriseinspires.com). Sunrise offers the very best in immersive media and cross border marketing, specializing in cutting edge VR/AR technologies, with a particular strength in Chinese market localization.

Gavin is co-founder and president of Sunrise International (www.sunriseinspires.com). Sunrise offers the very best in immersive media and cross border marketing, specializing in cutting edge VR/AR technologies, with a particular strength in Chinese market localization.

David Weeks

David Weeks

Co-Founder and Chief Operating Officer, Sunrise International

David is co-founder and COO of Sunrise International (www.sunriseinspires.com). Sunrise offers the very best in immersive media and cross border marketing, specializing in cutting edge VR/AR technologies, with a particular strength in Chinese market localization.

David is co-founder and COO of Sunrise International (www.sunriseinspires.com). Sunrise offers the very best in immersive media and cross border marketing, specializing in cutting edge VR/AR technologies, with a particular strength in Chinese market localization.