Spatial Commerce for Retail and CPG
Turn products, shelves, and physical spaces into intelligent digital touchpoints that drive productivity, sales, insight, and compliance.
Your physical spaces are now your most valuable digital touchpoints
Retail and CPG are being pushed into the Spatial Infrastructure Age. Stores, shelves, and packs now decide conversion and loyalty, but most systems are blind to what actually happens in-aisle or at home. Spatial Commerce turns those hidden interactions into measurable signals that increase sales, reduce waste, and generate first-party data you own.
Packaging is regulated digital media
GS1 Digital Links and DPP turn every pack into an intelligent and increasingly mandated digital data carriers required for sale. What used to be artwork is now quickly becoming infrastructure
Accessibility is non-negotiable
European Accessibility Act (EAA) and Americans with Disabilities Act (ADA) requirements mean digital product information should be accessible to everyone as a basic human right.
Retail stores need spatial awareness
The opportunity exists to make every product, shelf and POS discoverable, interactive, engaging and measurable, helping improve operations, drive productivity, and increase customer sales.
Introducing Spatial Commerce
Spatial Commerce links products, packaging, shelves, and in-store environments to the devices people use today, as well as to the hardware of tomorrow (e.g., smart glasses and robots). It makes the physical world perform like the digital one, making it more measurable, adaptive and accessible to those with sight loss.
The fastest way for retailers and CPG brands to lift sales and unlock hidden efficiency
Spatial Commerce delivers fewer lost baskets, faster execution, and lower operating cost. Shoppers find what they are looking for, staff spend less time searching and training, and teams stop duplicating product assets across channels.
Maximise your 3D assets to cut costs, speed up approvals, and drive better conversion
From pack design, customer research and compliance to sales presentations and online retail, our visual 3D tooling and Digital Asset Manager enable you to better leverage your digital twins to cut costs, improve approvals, supercharge sales enablement and customer conversion.
Make every package and product compliant, accessible and actionable
With Accessible QR, Zapvision, and AR experiences, packaging becomes more than a label. It meets accessibility and regulatory requirements while unlocking first-party data, repeat purchase triggers, and personalised upsell moments. Instead of static information, every pack becomes a measurable, owned channel that performs at scale across markets.
Unlock the 6% of additional basket size that never happens
With Zappar’s Assisted navigation and wayfinding tools, retails can guide customers and staff directly to the right shelf, in real time. Fewer abandoned searches mean more completed baskets, less staff interruption, and measurable recovery of incremental basket value already hiding in the aisle.
Solving retail and CPGs biggest challenges
Spatial Commerce delivers measurable results across the workflows that matter most to retailers and CPG teams. From packaging compliance and sales enablement to store operations and loyalty.
Visualise products in 3D across teams and channels to reduce rework, speed approvals, and improve buying confidence.
Guide shoppers and staff through stores in real time to reduce friction, save time, and recover lost sales.
Connect products to digital experiences to deliver information, inspiration, and incentives while capturing compliant first-party interactions.
Make products and stores accessible by design to meet regulations, support inclusion, and improve experiences for blind and low-vision customers.
Introducing the Spatial Operating Stack
At Zappar we’ve built a unified system that makes spatial experiences work at scale across products, places, and store environments.
Layer 1: Spatial Understanding
Spatial Understanding is the layer that makes the physical world legible to software and AI.
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Computer Vision Libraries: Enables AI to see and track products, spaces and people. Image, world and face tracking turn physical reality into measurable, interactive inputs for software.
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VPS technology: Auki, MultiSet, Immersal: Visual Positioning Systems create shared spatial maps of the real world. They allow AI and devices to localise accurately, coordinate actions and persist understanding across physical environments.
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Accessible QR and Omni-code Scanning: QR, AQR and omni-code scanning give physical objects digital identity. They connect products and places to data, AI and accessibility layers through a simple, universal interaction.
Layer 2: Spatial Deployment
Spatial Deployment is the layer that operationalises spatial content across the enterprise.
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Enhanced workflow tools for products and spaces: use our 3D XR visualiser tools to streamline internal reviews and deliver your e-comm requirements, or our Spaces tool to make your physical store navigable and accessible.
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Manage and approve 3D assets in one place: Upload, review, comment on, and approve 3D product models in a shared digital asset environment. View them at true scale in the real world or embed them directly into e-commerce and sales channels.
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Deploy everywhere without friction: Securely publish spatial experiences, across products, packaging and stores. Instantly update them centrally and deliver them reliably across devices, channels and environments via the web and through our app-less delivery system to reduce friction.
Layer 3: Spatial Delivery
Spatial Delivery is where spatial capabilities translate into business outcomes.
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Reduce cost and operational friction: Cut spend and wasted effort across NPD, approvals, training, and store operations by replacing fragmented workflows with a single spatial foundation that removes rework, delays, and manual handovers.
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Increase sales and conversion: Equip teams and customers with clearer, more helpful experiences that make finding, understanding, and buying products faster and easier, improving sell-in, basket completion, and conversion first time.
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Unlock real-time insight from the physical world: Capture live data from shelves, packs, and in-store interactions and connect it to existing systems, revealing what works, what doesn’t, and where to act next across operations and marketing.
Why Spatial Commerce?
Spatial Commerce unlocks a level of first-party data that brands and retailers simply cannot access today. Every interaction with a product, pack, shelf, or store environment becomes a source of clean, high-intent behavioural insight.
Double purchase intent at the moment of choice
Useful, accessible content changes behaviour. Products with AQR-enabled experiences generated 2× higher purchase intent than control groups by reducing uncertainty at point of decision.
Exceed scan benchmarks by 35%
When packs offer a clear reason to engage, consumers respond. Bayer Consumer Health saw scan rates exceed industry benchmarks by over 35%, proving value-led interactions drive voluntary engagement.
Deliver 30% higher ROI with first-party data
Engagement becomes commercial impact when data is applied. First-party insight from connected packs enable more targeted media activation, driving a 30% uplift in return on investment.
Reduce associate walking distance by up to 40%
Optimised in-store routes cut unnecessary movement. Spatially aware navigation reduces steps taken by associates by up to 40%, improving productivity and lowering time lost to inefficient store journeys.
Increase conversions by up to 94%
Let shoppers explore products with confidence. Retailers using interactive 3D product views have seen conversion rates rise by up to 94%, driven by higher engagement and time spent evaluating products.
Save 15 minutes per employee, per day
Pin tasks to exact shelf locations instead of chasing updates. Automating task assignment and handover reduces time spent coordinating work by up to 15 minutes per employee each day.
Delivered in partnership with industry-leaders
We collaborate with world-leading partners across retail and CPG to deploy Spatial Commerce solutions that deliver measurable impact at scale.
