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NESPRESSO virtuo pop –Brewing Discovery in Every Kitchen
Client
Nespresso
Role
Creative Strategy, UX & UI Design, 3D Modelling, AR Development
Year
2024
The brief
Nespresso were launching their smallest addition to the Vertuo family — the Vertuo Pop. Designed for younger, urban consumers looking for compact style and great taste the goal was to educate audiences about the new machine models, features, and colour ways in a fun, interactive way and then let them visualise the product at scale in their own kitchens.
The experience
Because the campaign ran across multiple media environments, including social media, digital display and email, accessibility was key. The experience was designed to work seamlessly on-the-go, whether users were at home, commuting, or in the office.
An interactive educational sequence guided users through the range; machine types, colour ways, and key features in an intuitive full-screen flow optimised for mobile.
After exploring, users could switch into AR mode to place a true-to-scale 3D Vertuo Pop in their kitchen, trying out different colour combinations to find their perfect match.
The DESIGN
In keeping with Nespresso’s signature brand aesthetic, the design focused on clarity, simplicity, and elegance. Subtle transitions and soft motion graphics helped guide users naturally through the journey, creating a sense of flow and sophistication consistent with the brand’s premium positioning.
THE TECHNOLOGY
Built with our very own Zapworks Studio, the experience was easily accessible via the browser while being able to display several 3D models, with hotspots, product information, and dynamic 3D animations.
Native world-tracking was employed for the AR product visualisations, to ensure the coffee machines were displayed at their real scales.
THE RESULTS
The combination of education and personalisation drove significant traffic uplift to Nespresso.com compared to other campaign channels.
By letting users see the Vertuo Pop in their own kitchen, the experience created genuine purchase intent and reinforced Nespresso’s position as a lifestyle-led, design-conscious coffee brand.
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