Vodafone x Porsche #takethewheel Goodwood Festival of Speed

August 2021

Brief:

To increase footfall and engagement by bringing a gamified element to Vodafone’s booth at Goodwood Festival of Speed, whilst showcasing their partnership with Porsche Formula-E.

 

Delivery Method:

WebAR 

 

The Experience:

3...2...1.. Charge!!

In this 1-on-1 racing game, players are given the chance to take the wheel of Porsche’s Formula E vehicle and compete around a high octane 3D virtual race track, complete with twists, turns and loops. Players battle it out in pairs to make it round the track controlling their speed as they go. Designed to be played both at the event itself where visitors compete against one another face to face and online via a url where players from all around the globe are pitted against one another. 

 

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