Unilever - Lynx A.I

October 2022

Brief: To use artificial intelligence to increase user engagement 

Delivery method: WebAR

The experience:

The Zappar Creative Studio Team worked on this exciting A.I experience with Unilever to create the perfect scent ‘created by robots for humans’. Launched via QR code on the deodorant, customers are prompted to decode the scent by virtually spraying the deodorant to reveal the code (an invisible 3D word) for a chance to win an iconic part with British rapper Aitch.