Unilever AHC Discover the power of Pro Retinal 11x™

October 2021

Brief:

To create an experience for AHC’s packaging that would communicate the benefits of Pro Retinal 11x in an educational and informative way.

Delivery Method: WebAR

The Experience:

Designed by our creative studio team to launch via a code on pack, the experience conveys the benefits of the new Pro Retinal 11x through a series of face filters. These face filters help customers understand how the new anti-aging formula works by identifying which aspects will be improved and then demonstrating the effect with a realistic beautifying filter. Customers can also access links to discount codes, use guides and ingredient information.

 

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