TMS - McDonald’s Happy Meal, Sonic The Hedgehog 2

Brief: To surprise and delight customers by adding additional play value to Happy Meals.

Delivery method: WebAR

The experience:

We partnered with The Marketing Store to create an exciting AR experience for McDonald’s Happy Meals, celebrating the release of the movie Sonic The Hedgehog 2. This experience is launched via QR code on the pack enabling customers to test their skills with a high octane Sonic The Hedgehog racing game.