Sport Relief

March 2014

We were very proud to partner with the UK’s largest charity for the second year in a row.

Sport Relief is a biennial charity event from Comic Relief, in association with BBC Sport, which brings together the worlds of sport and entertainment to raise money to help vulnerable people in both the UK and the world's poorest countries.

Part of the fund raising this year included a door drop to 1M homes across London, Glasgow, Cardiff and Manchester.

One of the advantages of our zapcode system is that Direct Mail messages can be tailored to a specific city or even individual recipients.

Zapping the direct mail delivered a quick pep-talk from Olympic hero Sir Chris Hoy.

Through the use of different zapcodes for every city, each one got a bespoke message as well as custom URLs linking to sign-up pages based on their city.

On the night of the TV broadcast over £51M was raised for a number of very good causes.

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