As part of Zappar’s continued work on 7-Eleven’s award-winning ‘Always-on AR’ campaign, the Slurpee Dance was a fun and interactive experience to encourage 7-Eleven customers to download the 7Rewards app. Debuted at the 7EE in Las Vegas 2019, Zappar created a competitive dance game which allowed users to climb up the leaderboard in order to win the trophy for ‘Ultimate Slurpee Dancer’. Not only did this allow customers the chance to compete against their friends, but it also influenced more 7Rewards app downloads and brand awareness.

 

CATEGORY
Retail

TERRITORY
US

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