Shackleton: Bringing history to life.


Our collaboration with Shackleton Whiskey was a fantastic example of AR’s ability to connect customers with a brand’s heritage in a compelling and interactive way. Shackleton approached us to help tell the story of Shackleton Whiskey through an interactive label. Launched first through an app and then through WebAR, via limited-edition Shackleton packaging, we created a 3D interactive experience unlocking a stunning nautical journey that dives deep into the iconic whisky brand's heritage and spirit of exploration. 

The 3D interactive AR content was crafted by Zappar’s experienced internal creative team using ZapWorks Studio.

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