Delivery method: WebAR
Objective: To create an an engaging in store activation to promote Teenage Mutant Ninja Turtles: Mutant Mayhem
Take a selfie with a Ninja Turtle! An in-store activation was created to promote the new film, Teenage Mutant Ninja Turtles: Mutant Mayhem. Users scan the point of sale material, place the iconic manhole and watch the turtles burst out to then take a selfie with their favourite turtle, and share it on social media.