Panini x Carrefour Belgium - ‘Closer to the Red Devils’

January 2023

Brief: To create an app that accompanies Panini’s collectable football stickers to encourage repeat purchase.

Delivery method: Mobile App

The experience:

Zappar Creative Studio created an app to help Belgium red devil fans get closer to their favourite players. This image tracked experience adds interactivity to passive print, by downloading the app fans can scan the cards to bring their favourite players to life.