Nestlé CPW Xbox New Super Lucky’s Tale

October 2021

Brief:

To create an experience launched off pack to increase engagement and brand awareness awareness Xbox’s new Super Lucky’s Tales.

Delivery Method: WebAR

The Experience:

Our creative studio team created a mini game experience inspired by the classic whack-a-mole game. Launched via a code on pack, users are presented with a series of trapdoors and are challenged to hit as many of Super Lucky’s enemies as possible as they appear through the doors - avoiding Super Lucky at all costs! To keep up engagement and encourage dwell time the game increases in speed and difficulty as you progress with final scores recorded and ranked on a scoreboard after the game is finished.

 

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