Michelob ULTRA – Superior Bowl

February 2022


To engage consumers with in-store promotional materials 

Delivery method:

Custom WebAR splash screen via QR code on POS 

The experience: 

Zappar creative studio was back working with the team at AB InBev and Michelob ULTRA to create a new Payton Manning mini gaming experience, this time accompanying their new Super Bowl commercial Superior Bowl. Designed to be available in-store, through points of sales and across social media, customers can scan the QR code and test their bowling skills to know down the Michelob ULTRA bottles to collect cooler points.


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