Michelob ULTRA – Superior Bowl

Brief: 

To engage consumers with in-store promotional materials 

Delivery method:

Custom WebAR splash screen via QR code on POS 

The experience: 

Zappar creative studio was back working with the team at AB InBev and Michelob ULTRA to create a new Payton Manning mini gaming experience, this time accompanying their new Super Bowl commercial Superior Bowl. Designed to be available in-store, through points of sales and across social media, customers can scan the QR code and test their bowling skills to know down the Michelob ULTRA bottles to collect cooler points.

Looking to bring your project to life with Augmented Reality? We’d love to hear from you