Ignite2X, Zebra Pen - “Find Zen in your pen”

June 2023

Brief: To create a fun and creative experience to celebrate Zebra Pens 40th anniversary. 

Delivery method: WebAR


Zappar Creative Studio worked with advertising agency Ignite2X and Zebra Pens to create a highly engaging user experience to celebrate Zebra Pen’s 40th anniversary. Activated via QR code on pack both in-store and at home, users follow Zen tour guides to navigate their path to self-expression. This experience aimed to leave users relaxed and rejuvenated with a virtual poolside spa and calming sounds of flowing water.