H&M Kids - Clothes Recycling

February 2023

Brief: This experience aimed to find new and exciting ways to interact with H&M Kids customers and tell a powerful sustainability story.

Delivery method: WebAR

The experience:

Zappar Creative Studio designed this playful experience for H&M Kids for their store on Regents Street. This image tracked experience was launched via QR code on artwork across the store and once scanned children can enjoy playing the game and finding the recycling box.