Britvic - Robinsons Big Fruit Hunt

July 2022

Brief: To promote the key brand message of sustainability by encouraging customers to be more sustainable and use refill bottles

Delivery method: WebAR

The experience:

Zappar Creative Studio have worked with the amazing people at Britvic and Robinsons on this exciting gamification experience aimed to get more people outside this summer. With this awesome treasure hunt, you can ditch your single-use plastic bottles and win a brand new Robinsons refillable water bottle. Collect as many of those juicy fruits as you can to fill your virtual bottle and win over 10,000 prizes. Take selfies with the awesome butterflies and delicious-looking fruit whilst trying to catch the berries in your mouth along with more exciting games.