Blackwell Rum: 007 Limited Edition

December 2020

We worked with Blackwell Rum to celebrate the release of 'No Time To Die'. The limited-edition bottle featured an augmented reality experience where CEO Chris Blackwell came to life and shared life stories, music selections, cocktail recipes, and more. By profiling Chris Blackwell’s history with the James Bond franchise the history of the brand was linked successfully with a popular movie franchise.