Beiersdorf – Innovation Summit Avatar Creator

Brief :

To entertain and engage by adding value to the innovation summit

Delivery method:

Enhanced WebAR Distribution

The experience:

Zappar creative studio partnered with Beiersdorf to create an awesome WebAR experience for their Innovation Summit. This experience is launched via a QR code and has 2 parts. Part one is an event teaser experience where users could ‘save the date’. Part two involves an avatar creator experience built in unity where attendees can create avatars of themselves. At the end of the event, all the avatars were ‘stitched’ to create a landscape photo of all the attendees