Accolade Wines – Banrock Station

February 2022

Brief: 

To teach customers about the incredible work that Accolade Wine and Banrock Station does to support the environment around the world 

Delivery method: 

Custom WebAR splash screen via QR code on bottles

The experience:

The team at Zappar Creative Studio worked with Accolade Wine to create an experience for the Banrock Station brand. The experience was designed to communicate the value they place on sustainability and highlights the 130+ environmental projects Banrock is conducting around the world. 


Launched from a QR code on the bottle label the customer can explore Banrock’s global projects via a 3D world-tracked globe. Users can immersive themselves in the vineyard and its sustainability efforts through a series of videos while planting a virtual tree to interact and learn about the environmental benefits of reforestation. 

 

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