7-Eleven and Lucky Jump

May 2020

Lucky Jump was created as part of our ongoing work with 7-Eleven’s ‘Always-on AR’ campaign in the US. In collaboration with Cheetos Popcorn, Lucky Jump allowed users to place a world-tracked paddling pool in their home. They could then launch a slurpee off a diving board with the chance of winning 10,000 7Rewards points or a free bag of Cheetos popcorn. These points can be collected on the native 7Rewards app and users could unlock new plays by buying a bag of Cheetos popcorn, encouraging in-store spending and brand engagement.

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