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Making packaging accessible to everyone with Zapvision

16:25 - 17:15 GMT | 08th Nov

At its best, technology can be a powerful force for good in the world.

It’s for this reason Zappar have developed ‘Zapvision’, a cutting edge computer vision technology and code system as an evolution of QR which aims to help the blind and partially sighted instantly access information from products on supermarket shelves and cupboards at home via their smartphone. This is all about creating one single code scheme accessible for everyone to deliver relevant information to them, regardless of their visual acuity.

Join Zappar CEO (Caspar Thykier) as he talks to our brand partners at Unilever Sarah Masters and Mark Hewitt, about the problem we are trying to solve and how Zapvision can be implemented at scale for CPG brands.

Speakers

Caspar Thykier

Caspar Thykier

CEO, Zappar

Caspar Thykier is the Co-Founder and CEO of Zappar, the world’s leading computer vision company, specialising in AR, MR and WebAR technologies. Caspar and the Zappar team have been vanguards in the XR industry for over 12 years, pioneering the tools, technology and hardware used by brands, businesses and XR creators across the world. Prior to founding Zappar, Caspar spent 15 years as a board director and managing director of major advertising agencies.

Caspar Thykier is the Co-Founder and CEO of Zappar, the world’s leading computer vision company, specialising in AR, MR and WebAR technologies. Caspar and the Zappar team have been vanguards in the XR industry for over 12 years, pioneering the tools, technology and hardware used by brands, businesses and XR creators across the world. Prior to founding Zappar, Caspar spent 15 years as a board director and managing director of major advertising agencies.

Sarah Masters

Sarah Masters

Digital Transformation Director, Unilever

Sarah is the Digital Transformation Director at Unilever driving digital innovation across multiple brands.

Sarah is the Digital Transformation Director at Unilever driving digital innovation across multiple brands.

Mark Hewitt

Mark Hewitt

Brand and Digital Transformation Partner, CEC

Mark works with some of the biggest CPG's helping brands transform their product performance via connected packaging technologies, data and actionable insights.

Mark works with some of the biggest CPG's helping brands transform their product performance via connected packaging technologies, data and actionable insights.