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How (and where) to use Augmented Reality in your marketing strategy

13:25 - 14:15 GMT | 09th Nov

AR is scientifically proven to be more visually engaging and memorable as well as elicit an emotional response in users – all outcomes that every marketer strives for.

But how and where can you add AR to your marketing strategy to best meet your brand awareness, loyalty or revenue goals?

Join Zappar Head of Marketing (Dave Mather) and Carlos Dominguez, Sr Director of Innovation and Technology, Digital Products at DEPT® as they dive into how utilising AR across your marketing mix can not only offer unique and immersive digital experiences but also engage consumers in a more memorable way.

Speakers

Dave Mather

Dave Mather

Head of Marketing, Zappar

Dave is Head of Marketing at Zappar and has been working in the AR space for over 5 years bringing Zappar’s award-winning mix of creative studio services, WebAR platform, ZapWorks and mixed reality headset, Zapbox to market.

Dave is Head of Marketing at Zappar and has been working in the AR space for over 5 years bringing Zappar’s award-winning mix of creative studio services, WebAR platform, ZapWorks and mixed reality headset, Zapbox to market.

Carlos Dominguez

Carlos Dominguez

Sr Director of Innovation and Technology, Digital Products, DEPT®

Carlos, a Venezuelan native with a tech background and creative mindset, is currently driving innovation at DEPT® Digital Products, helping clients turn their visions into products. He has led test engineering for satellite radio panels for Boeing, created visual FXs and animations for Activision's AAA titles, and led technology and creative development across Hasbro's beloved portfolio of brands. Carlos was honored in 2016 by CNET as one of the most influential leaders in Technology.

Carlos, a Venezuelan native with a tech background and creative mindset, is currently driving innovation at DEPT® Digital Products, helping clients turn their visions into products. He has led test engineering for satellite radio panels for Boeing, created visual FXs and animations for Activision's AAA titles, and led technology and creative development across Hasbro's beloved portfolio of brands. Carlos was honored in 2016 by CNET as one of the most influential leaders in Technology.