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Enhancing the retail experience with H&M

13:25 - 14:15 GMT | 09th Nov

Join Zappar CEO, Caspar Thykier and Global Head of Customer Experience, Kidswear at H&M, Rikard Wikander as they delve into the world of retail and AR.

Caspar and Rikard will take a look at some of the projects we have been working on with H&M and the thinking behind them, as well as some of the practicalities of executing AR at retail within a large global organisation.

Speakers

Caspar Thykier

Caspar Thykier

CEO, Zappar

Caspar is responsible for driving Zappar’s overall mission to democratise augmented reality - putting the best software, tools and experiences in the hands of as many people as possible.

Caspar is responsible for driving Zappar’s overall mission to democratise augmented reality - putting the best software, tools and experiences in the hands of as many people as possible.

Rikard Wikander

Rikard Wikander

Global Head of Customer Experience, Kidswear, H&M

Rikard has worked within the H&M group for 17 years and has been focused mostly on Business controlling, Merchandising/Planning & Supply chain, Retail Operations and finally a more holistic approach to creating an outstanding customer experience. With the customer at the core of his career, he has been working to offer an inspiring and interactive customer experience.

Rikard has worked within the H&M group for 17 years and has been focused mostly on Business controlling, Merchandising/Planning & Supply chain, Retail Operations and finally a more holistic approach to creating an outstanding customer experience. With the customer at the core of his career, he has been working to offer an inspiring and interactive customer experience.