The foundation of any great AR experience is great assets. Many people when they first create experiences in ZapWorks think that incorporating AR is enough. It’s not. Designing a professional AR experience requires great assets, powerful storytelling, and attention to detail.
Sourcing the correct assets needn’t be a huge challenge though. There are dozens (hundreds probably) of online libraries offering both free and paid resources. This article is designed to point you in the right direction for finding common asset types that you will need when using ZapWorks.
To save you time (and money) I’ve listed some of my team’s favourite websites for sourcing assets for your next AR project.
Some of the most popular experiences that we create at Zappar HQ involve 3D models. 3D models are one of our favourite ways of using AR because of the interactivity and immersive nature of the end result - you’re no longer a passive viewer of your end design, you can now ‘meet’ your final creation in the real world.
Below is a list of websites that we often use to source 3D models for projects. You may need to use a 3D model editor such as Blender (free), Maya or 3Ds Max to make sure that your models work correctly in ZapWorks Studio. For further information about importing 3D models, check out the Docs.
Recommended websites for sourcing 3D models:
The “tracking image” is the most important part of your AR experience. If your design fails to entice the user to zap the code, then they will never experience the incredible content you build (it’s back to the Copywriter/ Art Director interplayer, if the Art Director hasn’t done their job properly no one will take the time to look at the ad and read the Copywriter’s prose).
For 2D, most sourcing occurs at the design phase after a concept has been developed. A designer may be responsible for putting together UI, target images, layouts, etc, using a wide variety of sources. You may need to use image editing software such as Photoshop to make sure that your images work correctly in Studio. For further information about importing images, check out the Docs.
Recommended websites for sourcing imagery:
Audio is instrumental in adding to the atmosphere of your AR experience. From sound effects, to ambient, to background music, audio adds a further level of depth which will help build the connection with the end user.
Recommended websites for sourcing audio:
Using icons instead of buttons allows you to design for all languages at the same time. On projects we produce here at Zappar HQ, we try to minimise the use of text by replacing words in buttons with icons as this gives us a bit more flexibility if a campaign is rolled out in another geography.
Recommended websites for sourcing icons:
In every AR project a clear call to action is paramount (watch our What makes a successful AR campaign video) for creating a great user experience and delivering an end reward or benefit. We advise using clear and consistent button styles where possible.
Recommended websites for sourcing buttons:
Using the correct typography is crucial in ensuring that your AR experience communicates your brand’s personality. For personal projects, or when creating an experience where a style guide hasn’t been agreed, I recommend sticking to a clear and robust font that will render beautifully in mobile (and to avoid Comic Sans!).
Recommended websites for sourcing fonts:
One of the most powerful ways to connect with your audience using AR is through the use of great video. In Studio, for example, we love using Video in the 3D view, it’s a really special way to display content.
In Designer, a nice experience is to use the first frame of a video as the tracking image. Triggering the rest of the image to play when the zapcode is scanned gives the ‘coming to life’ effect - it’s awesome! Here is some video editing software that will help you to get the most out of your video content; Final Cut, Premiere, and Lightworks.
Recommended websites for sourcing video:
Ready to go?
Now that you know where to source your assets for AR projects, you should most definitely start a free 30 day trial of ZapWorks. Happy creating!