This Notice explains how we use Cookies on our Website.

 

 

What are cookies and how do we use them?

Cookies are small text files stored on your computer while you are visiting a website. Cookies help make websites work. They also provide us with aggregated information about how users interact with our site. We use this information to try to improve your experience on our website.

 

We may use cookies to remember personal settings you have chosen at our website. In no other context do we use cookies to collect information that identifies you personally.

 

 

First party -v- third party cookies

This website may place and access certain first party cookies on your computer. First party cookies are those placed directly by Zappar Limited (“Zappar”) via this website and are used only by Zappar. Zappar uses cookies to improve your experience of using our website and to improve our range of products and augmented reality (AR) experiences. Zappar has carefully chosen these cookies and has taken steps to ensure that your privacy is protected and respected at all times.

 

By using our website you may receive certain third party cookies on your computer. Third party cookies are those placed by websites and/or parties other than Zappar. The only third party cookies currently used are the analytics cookies referred to below.

 

 

Obtaining your consent

 All cookies used by this Website are used in accordance with current UK and EU law relating to the use of cookies.

 

By visiting our website through a browser which accepts the setting of cookies, you will be deemed to give your consent to the placing of the cookies referred to below. By giving your consent you are enabling Zappar to provide the best possible experience and service to you. You may, if you wish, withdraw consent to the placing of cookies by altering your browser settings (see below); however certain features of the Website may not function fully or as intended.

 

 

Web analytics

The Zappar website uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how people use our website. This, in turn, enables us to improve the website and the products and AR experiences offered through it. You do not have to allow us to use these cookies, as detailed below, however whilst our use of them does not pose any risk to your privacy or your safe use of our website, it does enable us to continually improve our business.

 

The analytics services used by this website use cookies to gather the required information. Certain of these Cookies may be placed immediately when you decide to visit the website and it may not be possible to obtain your prior consent. You may remove these cookies and prevent future use of them by following the steps set out below.

 

 

The analytics services used by this Website use the following cookies:

 

_utma, _utmb, _utmc, _utmz,

These cookies are used to collect information about how visitors use our website. We use this information to compile reports and to help us improve the site.

The cookies collect anonymous information, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

The companies that collect this data are: Zappar, Asda, Macys, Vimeo, Visualitee.

Further information can be found at the Google Analytics Privacy Centre.

 

W3tc_referrer

For site optimisation the provider caches pages and this cookie is set by a wordpress plugin to ensure the correct user experience.

 

The companies that collect this data are: Visualitee.

 

 

You can choose to enable or disable cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept cookies but this can be changed.  For further details, please consult the help menu in your internet browser.

 

To opt out of being tracked by Google Analytics across all websites you can find help at: tools.google.com/dlpage/gaoptout.

 

You can choose to delete cookies at any time however you may lose any information that enables you to access the Zappar website more quickly and efficiently including, but not limited to, personalisation settings.

 

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

 

 

Changes to this Notice

We reserve the right to update and revise this Notice as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Zappar website and you are deemed to have accepted the terms of the Notice on your first use of the website following the alterations.